Minister of Tourism and Sports Dušan Keketi, together with State Secretary for Tourism Marek Harbuľák, today participated in the opening ceremony of the prestigious international tourism fair FITUR in Madrid, one of the most...
January 23, January 202523, 2025
Tourism | Media | International cooperation | Ministry | Press releases
Minister of Tourism and Sport Dušan Keketi, together with State Secretary for Tourism Marek Harbuľák, today participated in the opening ceremony of the prestigious international tourism fair FITUR in Madrid, one of the most important events in the field of global tourism.
The official opening of the fair took place in the presence of the Spanish royal couple, King Felipe VI and Queen Letizia, as well as the Minister of Industry, Trade and Tourism of the Kingdom of Spain, Jordi Herea i Boher. Minister Keketi took part in a short protocol welcome of the foreign ministers of tourism by the royal couple.
"The Slovak Republic perceives FITUR as an exceptional opportunity to present the richness and diversity of our country in front of a global audience. I believe that our participation will contribute to increasing the interest of foreign visitors in Slovakia as an attractive destination," said Minister Keketi.
Opening of the national stand of Slovakia
As part of the fair, Minister Keketi also participated in the ceremonial opening of the national stand of the Slovak Republic. The Slovak pavilion and presentation of our country, which was provided by the national organization for the promotion of tourism SLOVAKIA TRAVEL, presents visitors with our natural wealth, cultural heritage and unique experiences that attract visitors from all over the world.
"Slovakia has prepared an attractive presentation at FITUR focused on nature tourism, spa and various opportunities for active recreation. I am looking forward to showing the world what our country has to offer," added Minister Keketi.
In the afternoon, State Secretary Marek Harbuľák held a working meeting with the executive director of the airline VuelinAnd then there's Jordim Pla. The main topic of the meeting was the possibility of expanding the air connection between Slovakia and Spain, which could support bilateral tourism.
Slovakia's goals at FITUR
At the FITUR International Tourism Fair in Madrid, Slovakia wants to present its country as a year-round destination full of attractive experiences. Emphasis will be placed on a variety of tourism opportunities, including outdoor activities, which will be supported by new promotional materials.
Slovakia will also introduce an offer of short-term stays in cities, the so-called city breaks, with attention paid to Bratislava and Trenčín, which will be the capital of culture in 2026.
The presentation will also include the promotion of Slovak traditions through Slovak wine tasting, led by a sommelier. Directly at the fair, it is possible to offer Spanish tourists specific products and tours thanks to a travel agency that has extensive experience with clientele from Spanish-speaking countries.
At FITUR, Slovakia confirms its commitment to strengthening inbound tourism and attracting Spanish visitors to discover unique experiences in the heart of Europe.
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